Freedom Naturally Beautiful Cosmetics started with the simple decision to live a healthier life inside and out. Sometimes people hear "Natural" and think flowers and granola. That can be a part of it, but that's not all it is. Being "Natural" means you choose to have fewer artificial chemicals in your life. You can be "Natural" and still be sexy, playful, bold, sensual, classy, eclectic, serene or any adjective you choose.