Shine By Dey Cosmetics, owned by Deja Blackwell, is a black-owned E-commerce Makeup Shop currently specializing in lip care products. All Shine By Dey products are carefully handmade by Deja herself for everyone. All products are cruelty-free, gluten-free, and paraben-free. Deja Blackwell (aka DeyThaMua) is a self-taught freelance makeup artist and eyelash technician.